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Senior technical partner · strategy through operation

We solve hard business problems with technology.

Software, integrations, and AI are the tools. The real work is understanding what is getting in your team's way—and building a system people can trust.

Fort Collins, Colorado · working with teams everywhere

Gerrit Rozendaal

Gerrit Rozendaal

CEO, Aster Software

“You're not hiring a vendor—you're gaining a partner who's just as committed to your success as you are.”

Selected work. Up close.

Client platform · BevBridge

01 / 03

One place for beverage RFPs, products, and review.

BevBridge product catalog

A three-sided marketplace where agencies, suppliers, and operators run the full RFP process without losing the thread across email and spreadsheets.

  • Three-sided marketplace
  • RFP → submission → review
  • Modern TypeScript rebuild
See the BevBridge story

HiTek product · TekMail

02 / 03

A real inbox for every AI agent.

TekMail fleet overview with volume, agent health, and recent activity

Email infrastructure built for software that needs its own identity — with scoped access, policy controls, and human approval at the mail boundary.

  • REST + hosted MCP
  • Per-agent credentials
  • Human approval controls
See the TekMail story

Client platform · Jackava

03 / 03

Memorial commerce for funeral homes.

Jackava-powered flower shop for Fluehr Funeral Home

Memorial sites, a flower shop, and vendor-managed fulfillment behind each funeral home — on a revenue-share model that costs the home nothing.

  • Over $1M in revenue since launch
  • Vendor-managed fulfillment
  • Revenue-share model
See the Jackava story

Three of six case studies

View all work

Start with the problem

You do not need more technology theater.

You need someone who can listen, understand the operation, explain the options, and take responsibility for making the right system work.

01

The work depends on spreadsheets and tedium.

We turn fragile handoffs and repeated manual work into a reliable workflow your team can see and improve.

02

Your systems do not talk to each other.

We connect the software, data, partners, and people around the process so information moves without constant re-entry.

03

The software no longer fits the business.

We rescue, rebuild, or replace what is getting in the way—and give the technology a clear owner.

04

You want to use AI without creating a mess.

We organize the knowledge, permissions, approvals, and human review needed to make AI useful in day-to-day work.

More from the portfolio

Products and partnerships.

We run our own platforms in production and stay with client systems long after launch. Both kinds of work below.

TekPartner agent sessions dashboard with live agent activity

HiTek product · TekPartner

Run client work and AI agents from the same context.

We built the operating system we needed: projects, CRM, approvals, agent sessions, knowledge, and delivery in one accountable place.

See how it works
Aster / connected operating layerOngoing partnership
Orderful
Retail EDI
Magento
WooCommerce
Aster SoftwareiQ Grower ERP

One technical partner across integration, commerce, and AI.

HiTek helps Aster connect the systems around growers, retailers, ecommerce, and company knowledge.

Validated orders
Cleaner commerce data
Fewer manual handoffs
Knowledge your team can use

Ongoing client partnership · Aster

EDI was the beginning, not the whole relationship.

Our work now spans retailer integration, Magento and WooCommerce, and AI knowledge systems—giving Aster one technical partner across a growing product ecosystem.

Read the partnership story

What we do

Senior judgment, then the build.

These capabilities work together. We do not throw strategy over a wall to a delivery team you will never meet.

01

Technical leadership

Make the hard calls, set a realistic path, and give the technology a senior owner.

02

Custom software

Build customer products and internal platforms around how the business actually operates.

03

Integrations and automation

Connect ERPs, ecommerce, EDI, APIs, and data flows so teams stop moving information by hand.

04

AI systems

Turn company knowledge into useful, governed workflows that keep people in control.

What partnership looks like

Good communication is part of the work.

Expertise should make you feel more confident, not more dependent. We keep the work legible so your team knows what is happening, why it matters, and what comes next.

01

Understand

We learn the business, the people, and the work before prescribing technology.

02

Explain

You get plain answers, honest trade-offs, and no mystery layer between you and the people doing the work.

03

Build

We ship in useful increments and validate the system with the people who will rely on it.

04

Stay

We support, improve, and take responsibility for what happens after launch.

Start with the honest version

Tell us where the work keeps getting stuck.

We will help you understand the problem, decide what is worth changing, and build the right path forward.

Start a conversation